About the Brand
THE house of Janaan
Welcome to house of janaan, a premier designer brand made in pakistan dedicated to showcasing the rich cultural heritage of pakistan through exquisite designs and craftsmanship. the house of janaan, deeply connected to its name and aesthetic, embodies its name “janaan” meaning the very “soul” of pakistani heritage and artistry, carefully reinterpreted for the contemporary, cosmopolitan woman, the brand aims to be a sanctuary of fashion for everyone.
About The Founder
Force Behind the brand
The brand was founded by sarah illiyas, renowned as a trailblazer in the fashion industry, with over a decade of multifaceted experience, encompassing fashion, buying, merchandising, cross country market launches, and strategic leadership. Sarah’s role as senior leader in the e-commerce ecosystem across south east asia, solidifies the brand as a testament to her profound expertise and strategic acumen.
timeline
The janaan story
Dec '18
In 2018, Janaan launched their debut collection at a cozy pop-up event hosted in the owners' home in Sri Lanka. This intimate setting brought their dream of starting the brand to life. With carefully curated pieces reflecting craftsmanship and culture, the event celebrated both the collection's unveiling and the founders' journey.
Amidst laughter and excitement, attendees witnessed the realization of Janaan's passion and dedication, marking the beginning of a new chapter filled with promise and creativity.
Jan '22
In 2022, Janaan made a triumphant return with the launch of their highly anticipated collection at the prestigious Design Collective in Colombo, Sri Lanka. After years of meticulous planning and development, the brand unveiled their renewed vision, showcasing pieces that epitomized refined craftsmanship and contemporary style. The pop-up event drew eager patrons who were met with an array of captivating designs, each piece exuding Janaan's signature blend of elegance and sophistication. The collection was met with overwhelming demand, with items selling out swiftly, affirming Janaan's enduring appeal and solidifying its position as a frontrunner in the fashion industry.
Apr '22
In April 2022, Janaan celebrated a significant milestone with the launch of their highly anticipated first Eid collection, marking a momentous occasion for the brand and its patrons. This inaugural Eid installment was a culmination of meticulous planning and creative vision, aimed at bringing the joy and spirit of Eid to consumers in Sri Lanka and beyond. As anticipation mounted, Janaan unveiled a collection that encapsulated the essence of Eid, blending tradition with contemporary flair. Each carefully crafted piece radiated elegance and sophistication, offering patrons a unique opportunity to elevate their celebrations with exquisite attire.
Apr '23
One year following their previous collection launch, Janaan unveiled their eagerly awaited Eid collection for 2023 at the esteemed Design Collective, marking the final showcase at this renowned venue. Brimming with optimism for the future, the event was met with yet another resounding success as patrons embraced the latest offerings with enthusiasm. Against the backdrop of the Design Collective's vibrant ambiance, Janaan's collection captured the essence of Eid with its exquisite designs and meticulous attention to detail. From intricately embellished ensembles to flowing silhouettes, each piece radiated elegance and sophistication, resonating deeply with attendees.
Dec '23
On December 3rd, 2023, the House of Janaan unveiled their highly anticipated collection, "Jawahir," marking a momentous occasion with the inauguration of their first flagship store in Colombo, Sri Lanka. After years of showcasing their collections in various venues, Janaan finally found a place to call home, promising a future filled with more milestones and successes. The launch of "Jawahir" was a testament to Janaan's dedication to craftsmanship and creativity, with each piece exuding timeless elegance and sophistication. As patrons stepped into the flagship store, they were enveloped in an atmosphere of luxury and refinement, experiencing firsthand the culmination of Janaan's vision.
Mar '24
The House of Janaan celebrated another significant milestone with the launch of their first Eid collection in their very own flagship store, marking yet another moment of triumph in their journey. The event was met with overwhelming success, a testament to the brand's unwavering dedication and the years of hard work leading up to this point. As patrons, both old and new, gathered to explore the exquisite Eid collection, there was a palpable sense of gratitude in the air. Gratitude for the years of dedication, perseverance, and support that had brought the House of Janaan to this momentous occasion.